Purist Type 2 (37mm - Numerals) Preorder

DUG 37mm watches ship in 8-10 weeks after ordering from New York with no importation fees for US shipments.

DUG introduces the Purist Type 2 in a new 37mm case, bringing the line's disciplined take on German watchmaking to a smaller, more versatile size. From the watchmaking town of Glashütte, it leans into clarity, proportion, and everyday usability. Where the Type 1 keeps to clean line markers for a purer, more minimalist read, the Type 2 switches to classic Arabic numerals for a touch more classic presence. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied numerals to keep things interesting, while staying true to the Purist line's disciplined brief.

To carry Glashütte on the dial, a watch must have at least 50% of its value created in Glashütte, a designation only a handful of brands meet. DUG meets that bar and delivers it in a compelling package.

Built around a 37mm three-part stainless-steel case, the new Purist Type 2 wears with quiet confidence. A height of 10.35mm, 43.9mm lug-to-lug, and 18mm lug width suit smaller and average-sized wrists the 40mm case doesn't always fit. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire caseback deliver durability and clarity, while 100m (10 ATM) water resistance makes it a true daily watch. The textured dial, applied Arabic numerals, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue.

Inside, the new 37mm Purist Type 2 is powered by the DUG 200 automatic movement, a rhodium-plated caliber based on the Sellita SW200 and finished in Glashütte with perlage, bevels, blued screws, and an openworked, 24k gold-plated rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—this new size gives the Purist Type 2 a thoughtful, fully mechanical package built for a wider range of wrists.