Purist Type 2

DUG watches ships from NY in 3-4 weeks with no importation fees for US shipments. 

The DUG Purist Type 2 is a disciplined, modern expression of German watchmaking that leans into clarity, proportion, and everyday usability. And all from the watchmaking town of

Glashütte. Where the Type 1 uses line markers, the Type 2 switches to classic Arabic numerals for a slightly more traditional, instrument-like feel. The result is a clean, balanced three-hander with just enough detail in the textured dial and applied indices to keep things interesting, without ever straying from its minimalist brief. 

In order for a watch to have Glashütte on the dial, it must meet the requirement of having at least 50% of the value of the watch must be created in Glashütte, a designation only a handful of brands meet. DUG meets these requirements and has packaged them in quite a compelling offering.

Built around a 40mm three-part stainless-steel case, the Purist Type 2 wears with quiet confidence. A height of 10.95mm, 47.5mm lug-to-lug, and 20mm lug width keep it comfortable and versatile on a wide range of wrists. A slightly domed, double anti-reflective sapphire crystal up front and a sapphire crystal caseback at the rear deliver durability and clarity, while 100m (10 ATM) water resistance makes it more than capable as a true daily watch. The textured dial, applied numeral indices, and BGW9 Super-LumiNova bring crisp legibility in Black, White, or Blue. 

Inside, the Purist Type 2 is powered by the DUG 400 automatic movement, a rhodium-plated caliber based on the Sellita SW400 and finished in Glashütte with perlage, bevels, blued screws, and a bespoke rotor. With a 40-hour power reserve and reliable 4Hz architecture, it delivers modern performance with classic automatic charm. Paired with either a genuine buffalo leather strap or a finely adjustable stainless-steel bracelet—both with a quick-change system—the Purist Type 2 offers a thoughtful, fully mechanical package that feels every bit like a contemporary Glashütte piece.