Beachmaster Automatic

Founded in 2013 by friends Ian Elliot and Alex Brown, Elliot Brown exists for one purpose: to build wearable, affordable, and tough watches that are fit for any purpose. With collaborations with the United Kingdom’s Armed Forces, Mountain Rescue England & Wales, Land Rover, and other government agencies, the brand has done just that. Inspired by a team of Royal Marines who wanted a simple method of counting down to an event and then showing the elapsed time following it, the Beachmaster is the brand’s answer – a purpose-built watch for missions at sea and on land, with a name inspired by the Normandy Landings. 

The Beachmaster features a 40mm stainless steel case with an impressive 300m of water resistance. The dial is divided into two components – an outer sunray-finished hour and minute track with an internal 24-hour track accented with an “amphibious assault” wave pattern befitting the watch’s name. The Beachmaster’s independently adjustable 24-hour hand corresponds with that internal 24-hour scale as well as the 120-click rotating inner bezel that features the watch’s signature mission timer, allowing users to track both the lead-up to a designated time (H-Hour) as well as the hours following. 

The special Founder’s Edition takes this formula and adds indices inspired by the brand’s Holton dive watch, issued to the SBS, a vapor-honed case with a special matte finish, and all-black crowns and bezel for an under-the-radar look. Both feature a stainless steel bracelet secured via the Beachmaster’s screw-in bars for maximum security.

The Beachmaster is powered by the Sellita SW330-2, a Swiss-made automatic caliber. It features 25 jewels, hacking, hand winding, an independently adjustable 24-hour hand, a frequency of 28,000 beats per hour, and a power reserve of at least 56 hours.